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1

Information Processing Research in Advertising. Harris, Richard J. Hillsdale, NJ: Lawrence Erlbaum Associates, 1983. 322 Pp. $36.00

Busbin, James W.

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 402 KB

english, 1986

2

Exploiting AMT in small manufacturing firms for global competitiveness

Mechling, George W., Pearce, James W., Busbin, James W.

Journal:

International Journal of Operations & Production Management

Year:

1995

Language:

english

File:

PDF, 65 KB

english, 1995

3

Information Processing Research in Advertisingby Richard J. Harris

Review by: James W. Busbin

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 601 KB

english, 1986

4

Evolutionary Changes in the Marketing of Mental Health Products to Government, Business and Industry

Busbin, James W.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

1993

Language:

english

File:

PDF, 720 KB

english, 1993

5

Advertising Handbook for Health Care Services (1986), William J. Winston, Ed., New York: The Haworth Press. $125.00

Busbin, James W.

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 209 KB

english, 1989

6

The Role of Marketing Research and Decision Systems in the Marketing Process

Busbin, James W.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

1995

Language:

english

File:

PDF, 701 KB

english, 1995

7

Linking Customer Service Orientation to Competitive Performance: Does the Marketing Concept Really Work?

Newell D. Wright, James W. Pearce and James W. Busbin

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.33 MB

english, 1997

8

SEGMENTING CONSUMER MARKETS IN THE U.S. AND FOREIGN COUNTRIES BY THE USE OF POLITICS AND IDEOLOGY

Larsen, Val, Wright, Newell, Busbin, James

Journal:

Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

Year:

1996

Language:

english

File:

PDF, 656 KB

english, 1996

9

Advertising Handbook for Health Care Servicesby William J. Winston

Review by: James W. Busbin

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 582 KB

english, 1989

10

Improving Spreadsheet Control for Sales Managers through the Use of the Systems Development Life Cycle

James W. Busbin, Ernst P. Gross and Thomas Dillon

Journal:

Journal of Personal Selling and Sales Management

Year:

1990

Language:

english

File:

PDF, 1019 KB

english, 1990

11

Implications of Addiction Theory for Primary and Secondary Prevention Programs

Long-Hall, Carolyn K., Busbin, James W.

Journal:

Health Marketing Quarterly

Year:

1990

Language:

english

File:

PDF, 409 KB

english, 1990

12

Variations in Mature Market Consumer Behavior Within a Health Care Product

Hopper, Jo Anne S., Busbin, James W.

Journal:

Health Marketing Quarterly

Year:

1995

Language:

english

File:

PDF, 560 KB

english, 1995

13

The Utilization of Employee Wellness Programs by Government, Business and Industry:

Busbin, James W., Self, Donald R.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 677 KB

english, 1994

14

Surpluses and Shortages in the Study of Wellness Programs

Busbin, James W.

Journal:

Health Marketing Quarterly

Year:

1990

Language:

english

File:

PDF, 548 KB

english, 1990

15

Market Evolutions in Health Care and the Emergence of Employee Wellness as a New Product Category

Busbin, James W.

Journal:

Health Marketing Quarterly

Year:

1990

Language:

english

File:

PDF, 496 KB

english, 1990

16

In Search of the "Well-Being" Company-1989

Self, Donald R., Busbin, James W., Sonner-Fox, Brenda

Journal:

Health Marketing Quarterly

Year:

1990

Language:

english

File:

PDF, 387 KB

english, 1990

17

THE EVOLUTION OF COMPETITIVE ADVANTAGE: HAS VIRTUAL MARKETING REPLACED TIME‐BASED COMPETITION?

Johnson, Julie T., Busbin, James W.

Journal:

Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

Year:

2000

Language:

english

File:

PDF, 424 KB

english, 2000

18

Linking Customer Service Orientation to Competitive Performance: Does the Marketing Concept Really Work?

Wright, Newell D., Pearce, James W., Busbin, James W.

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.35 MB

english, 1997

19

GAINING COMPETITIVE ADVANTAGE IN E‐TAILING THROUGH MARKETING MANAGEMENT AND VALUE‐ADDED USES OF TECHNOLOGY

Bertsch, Thomas, Busbin, James, Wright, Newell

Journal:

Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

Year:

2002

Language:

english

File:

PDF, 369 KB

english, 2002

20

MARKET TRACKING, RESEARCH & DEVELOPMENT AND INTERNATIONAL COMPETITION: AN EXAMINATION OF LINKAGES TO PROFITABILITY

Johnson, Julie T., Busbin, James W., Pearce, James W.

Journal:

Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

Year:

1999

Language:

english

File:

PDF, 512 KB

english, 1999

21

Consulting Effectiveness in Smaller Companies: Guidelines for the Consultant and User

Tunwall, Craig A., Busbin, James W.

Journal:

Journal of Organizational Change Management

Year:

1991

Language:

english

File:

PDF, 330 KB

english, 1991

22

Employee Decision Making and the Successful Marketing of Hospital Wellness Products

Campbell, David P., Busbin, James W.

Journal:

Journal of Hospital Marketing

Year:

1993

Language:

english

File:

PDF, 200 KB

english, 1993

23

Interfirm Structure and Buyer-Salesperson Behavior Impact on Relationship Outcomes

Johnson-Busbin, Julie T., Busbin, James W., Boles, James S., Barksdale, Hiram C.

Journal:

GSTF Journal on Business Review (GBR)

Year:

2015

Language:

english

File:

PDF, 2.87 MB

english, 2015